Audience Research - Question 12

From looking at our twelth question we can see that the majority of the questionees watch horror films at night. This is not surprising as this genre of film is traditionally associated with being viewed at night. Since horror films have the convention of being shot at night and in dark places people generally view at night also. They may do this to make the film experience more realistic and more believable since they are viewing it at night and the movie is also set at night. This said, viewing during the day may ruin or tarnish the horror experience when viewing the film as the connotation of day, where you are, makes you feel safer than how you would feel during the night and so the realism of the film decreases. So it comes as no suprise that the majority view their horror movies during the night. - Robert