Audience Research - Question 19

For the nineteenth question we discovered that a large majority prefer to watch horror movies with the lights off, this closely relates to our question where most prefered to view during the night. Having the lights off increases the reality of the experience and people tend to feel more frightened by having the lights off, people prefer to watch this genre with the lights off. A lot of people who view any type of film tend to have the lights off as well, I believe its because doing so imitates the cinema experience where the lights are always turned down and so people wish to get as close to that moment as much as they can in the comfort of their own home. -Robert