Tuesday 8 February 2011

Q4. How did you use media technologies in the construction, research, planning & evaluation stages? Planning & Production

In the planning and production stages we used a various amount of media technologies to aid us in our creation of our main product and ancillary texts.


Planning:


In the planning stage we practiced using the different types of cameras available to us such as the Canon EOs 400D camera. We also used the internet to study certain conventions wheich we were going to apply to our trailer, this was more beneficial than say looking through books in the LRC as the internet has a broader ranger of information available to us.
We found that we wasted much less time when we went filming for real because we were already familiar with how to set up and use the equipment by being taught how to use it by our teachers. After being taught how to set up we found that it took shorter to start filming, this is because instead of our teacher setting everything up all of our group could and so time was saved.
Other media technologies we used include the website surveymonkey.com. With this website we were able to discover what elements we were going to include by surveying people on their preferences.
As we were planning to shoot we decided it wise to take pictures of our filming location with we could constantly refer to as a visual aid to how and where our filming would take place. The camera we used to take pictures was a Canon EOS 400D camera. Below are some pictures of our filming locations which are seen in the trailer.






We also used Facebook and Text messaging to ensure group members knew dates for filming and what equipment/props/costumes were needed. Here is a picture which illustrates this.



We used a computer scanner to upload our storyboard ideas onto blogger so each of us could view them whenever possible. This helped in our planning as it allowed us to share our ideas on how the film trailer would work out.
On the website blogger.com we also planned all our uploaded work by first saving them as drafts. This allowed us to continually edit and change parts of our work,
Another technology we used was Microsoft Word, we used this program to write much of our drafts before copying them onto blogger, this was very efficient.


Production -Trailer


During the actual production of our film trailer, magazine and poster we used a variety of media technologies. for our trailer we used a Canon EOS 7D camera to film our trailer shots. We also used hand held flashlights to improve the lighting in the building we were filming in, however since they were hand held this meant they would always be slightly moving and so would ruin the shot so we decided not to use them. The lighting was generally poor within the building and not enought light was going into the lens, we soon found out it was because the ISO count on the
7D camera was low. We then changed it by increasing the ISO count and our visuals then greatly improved. Adjusting the ISO count also helped outside to prevent over exposure. Since we were taught in 1st year how to apply the white balance, it was easy to apply it when filming
We believe that we used the equipment very efficiently and because of this we had a quick production time which greatly allowed us to move on to post production ahead of time.
We also thought that it was very important to count in and out for each time filming as this enabled us to have pre and post roll footage.
The microphone on the 7D camera prvoed very useful so there was no need for extra microphones to record sound, we greatly benefitted from this.


Production - Poster and Magazine


We also used many media technologies when taking the photgraphs for our film poster and magazine. We used a Canon EOS 400D camera to take our pictures as this camera is of high quality and would allow us to have good quality photos.



We used special lights to brighten the images we were taking. we attached a 60cm soft box to our lights and a Bowens Gemini Esprit Flash. We also connected this to a Bowens radio trigger so it would create a flash every time we took a picture. We also used a circular reflector to reflect light from the lights and from the flashonto the subject in the image. this helped give the image a good light and prevented unwanted shadows forming. the positioning of our lights at high angles also helped.
While using the lights and other equipment we were aware of the importance of following health and safety rules and so worked very carefully. For example when using the lights we made sure that wires were always tucked away and secure to prevent people tripping over them, we also kept a safe distance from the hot lightbulbs. We also never left any piece of equipment unattended.
Altogether we believe we used media technologies very effectively in the planning and production stages and were able to produce professional work due to our use of these technologies.


We had to do some research on the genre horror for us make an appealing teaser trailer, poster and magazine front cover. The research that was done was looking at 5 different sub genres of horror and looking at different examples of these sub genres. We also looked for different teaser trailers on YouTube; by doing this we was then able to decide what type of sub genre we wanted to create.
YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005.

The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo and other organizations offer some of their material via the site, as part of the YouTube partnership program.

YouTube helped us as a group in many ways. We were able to upload our teaser trailer on to there and link it to other social network sites such as Facebook and Twitter. YouTube also allowed us to view other teaser trailers that were also put up there, so we therefore could collate ideas to produce a good trailer.  

For preparation, I also looked on YouTube for tutorials on how to use ‘FINAL CUT PRO’ (the programme we used to create our trailer)



For research we also used a site called ‘SURVEY MONKEY’ where we could make a survey to ask people via Facebook, Twitter and more social networking sites.  We then were able to collate the results into a table so we could see what people had answered. With this research we able to make a teaser trailer, poster and magazine front cover that our target audience liked.
Survey Monkey is a private American company that enables users to create their own Web-based surveys. An enhanced paid product and services are also available. The company's offices are located in Menlo Park, California and Portland, Oregon. The company was founded in 1999 by Ryan and Chris Finley. In April 2009, the private company was sold to a private equity consortium with Dave Goldberg named as the new chief executive officer.


The editing software that we used was ‘FINAL CUT PRO’ and this was the main software we used to create our teaser trailers. Our main aim from using this software was to create a professional looking teaser trailer that we could then promote to different audiences using different platforms such as social networking sites such as Facebook, Twitter and YouTube.


Another software that we used was ‘GARAGEBAND’, we initially used this to make the soundtrack of the trailer. We had to decided what type of music we wanted whether we wanted intense or soft. We had to try and fit our music with the trailer. We decided that the buildup would be gradual and sudden; this was to cause tension and mystery. We used instruments such as the piano to create this.

To create the film poster and magazine front cover we used the software Photoshop. Without this we couldn’t make the poster look original and professional.  We used different types of brushes such as the blur tool and the smudge tool, so the writing would blend into the picture.  

Many of the fonts that we used came from ‘DAFONT.COM’, this is because they had a variety of different types of fonts that would look on the poster and magazine front cover, which would make it look different. Many magazines do not just stick to one font but they use a diversity of them to make it look creative. Some of the fonts are free so we decided to look at the ones without copyright on them and the ones for public use.

No comments:

Post a Comment